Embracing Inclusion and Diversity

Blue Cross is committed to promoting health and wellness for all of our members. We understand that the community we serve is diverse and we must take into consideration the unique needs of our members. We find ways to interact with members in our communities to improve quality of care and access to health care where it's most needed. 

Community outreach

 A man talks with another person at a table

We touch communities across the state to address social determinants of health, help remove barriers and inequities and help increase access to services and care. We work with diverse communities across the state to understand and help. We work with diverse communities across the state to overcome their health care challenges

Our programs help people of all ages and backgrounds get better access to health care and get healthier. We focus on promoting healthy lifestyles by spreading awareness about everything from physical activity to obesity prevention to health screenings and managing mental health concerns. Through our efforts, we help to improve health, health care disparities and social determinants of health.

We partner with local organizations to build healthier communities. We support them through volunteer efforts of our employees. 


Serving diverse markets

 A woman smiles as she looks at a computer with a LGBTQ logo

We're committed to understanding the needs of our state’s increasingly diverse population.

We use the insights we gain from our members and our work with diverse community groups to create new approaches and services. For example, we have health plans that meet the needs of varying age groups and reward members for leading healthier lifestyles.

We try to immerse ourselves in the communities we serve. We host enrollment events and free health expos to educate and enroll members in plans that work for them.

We take pride in meeting the needs of all our diverse members. One way we do this is by translating our educational information to avoid language barriers. 


At Blue Cross, we recognize the needs of diverse members and employees and that we all have different ways of communicating and receiving information. Our 508 compliance committee continues to ensure that we maintain compliance with regulatory requirements for accessibility to meet the needs of all our customers, including those with disabilities. We are also committed to providing appropriate workplace accommodations for employees to ensure communications accessibility as well as accessibility to building sites and workspaces.